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The future is data

The future is data

The more I find my way in the digital landscape, the more I start to realise how much data becomes part of our daily live.

Without releasing most of our choices are made by data. Not only Google serves you what they think you need to see (based on your data), but also most of the websites and apps you daily visit.

Based on what you’ve seen before, they will serve you a website/app that shows you what you want (at least what they think you want). But not every algoritme servers the user what they want. Take for example YouTube; lately users (content creators and viewers) are unhappy about the new YouTube algoritme. The algorithm doesn’t show their favorite channels anymore and content creators are losing views because of it. “The goals of YouTube’s search and discovery system are twofold: help viewers find the videos they want to watch, and maximize long-term viewer engagement and satisfaction.”

So how does the algorithm work?
YouTube does not reward videos with the most views. Instead, videos with the most watch time are ranked more highly on the algorithm. This metric is important because it more accurately measures how engaging users find a video. This seems pretty fair, but its sounds better than it actually works. I don’t know how they can do I better, but I do know that as an user (viewer) I don’t get the videos suggested that I would like to see.

But not only YouTube has unhappy users, Instagram has the same problem, booth platforms try to optimise there algorithm for their users, not always for the better. Although it’s kind of has to do with what type of user you are. Most of the problem are for the creators/influencers. Booth platforms are mostly created for viewing (and some interaction), not realy for creating content big times and making lots of money on it.

The reason I wanted to right this post is just that. Data creates types of users where algorithms react to, but most of the time that is a bigger part of the users or a view specific target groups. Because of that a lot of other user are left out. Websites like Booking.com try to help you by optimising the website to your needs, but do they really know your needs??

We are humans, not computers. Most of our decisions and needs are based on emotions and feelings, an algorithm can’t barely read. With the help of psychology and lot of testing where are getting closer to letting algorithmes read emotions based on a lot of measurements but their are definitely not there jet. I want YouTube to know what videos make me happy, and when I need that video (on an off day).

Lately I started working more as a UX’er and I find myself struggling a lot with the fact that there are not just a view user groups. Me as a person likes to please everyone, but I know that as UX’er that is close to impossible… Or is it?? I hope in the near future UX’ers can create user experiences for all user, based on data, with stuff like feeling and emotions being part of that. I think UX’er should become more data visualizers/translators making the best experience for every user. Giving them what they really need.

And as long as we are not there jet, internet please let me make my own choices.
(people love searching and discovering, so let them)    

Final_def_2

Final_def_2

So I failed my graduation, but I have to say I wasn’t sad for lang. I saw this failing as an opportunity to do better. And also I failed not because I sucked but made the wrong choice.

I hoped that they would appreciated my technical effort more than an shiny story, but they did’nt. They liked my plan B of a prototype en a chase movie more than, my simpler but really working platform. I guess that is what advertising mostly is; presenting and selling a shiny story and then making it real. Deep down I knew that I was making the wrong choice, but for myself I wanted achieve the technical prat more than the story. Now that I have the re-do I have the chance to do both. But failing also means, no expo, no graduation ceremony and no last school holiday.

But I was mostly sad about the no expo, it supposed to be a stage for students to show their work to the world. Failure is a big part of art. So why does the academies remove the failures completely from their graduation shows??

I think that is wrong, and shows weakness, I think that failure is an important part of art school and shouldn’t be hide away, but shown. That’s why I want to give failure a stage.

Me and some fellow failures are trying to organize an expo for the failures of the WDKA, where we can show our new and improved work (that is probably even better than most of the work you will see at the graduation show) and we can show the world; that failing art school is not something to be embarrassed for, but something that is part of your learning process.

The expo is called Finald_def_2 (the designer will recognize the name), our second change to do better.

finaldef2.nl


Human system

Human system

I figured out my “why me”, it’s my fascination with the system, any system.

The system I was looking for in the graduation the system, the human aspect in the “lo and behold” system (the internet), panopticon the system of being watched, the circle (movie)

and also the system I was looking for in a project in the second year on income inequality (I toughed that the power created the inequality, but we as humans need that overlooking system to function.)

So the conclusion is, every human needs a system (whether it is to break free from or to live by), and every system need a human to function. And that was why the graduation system came to me, it’s a system made by humans, to guide humans. And I want to bring that system, to the other system (the internet) to let other humans form it to the next level.

Every time I found the motivation in my project back, it was because of the clashing between human and system (digital, or designed by human, but again digital is also designed by humans). One time was when I figured out that a computer could not see, and that we had to tell it what it see’s. The whole internet together as one is telling the computer what a dog is or a cat, and what that cat is doing [link]. And by researching that i figured out that on almost the same time the human brain was figured out, the first idea for the computer was there [link]. So I had no idea what i was researching but apparently it was the relation between system and human, and human and system.

So what I do as a data designer is trying to bring the system to the front. Giving humans a insight on what is going on, by showing the system (and mostly it’s data). I did that with my inequality project, my wifi project and even with my first data project. My vision as a creative/designer is that; giving people the tools to figure out their own conclusions and most of the time I do that by building a system or exposing a system. And this time i’m gonna do booth. Building a system that will expose the system, and people can than figure out by themselves if it is a good or a bad thing.

I want to end this by letting you watch this video on how computer can be creative.

 

If gradution was a pie chart

If gradution was a pie chart

I know that as a data designer pie charts are off the charts 😉 but this time I felt it was the way to go.

I asked myself (with the knowledge I gain in the last couple of month’s) “What is graduation?” and this is what came out…

 

 

Coming to the conclusion that, graduating is not just one big important thing but assembly off everything.

 

 

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What this blog already did for my project

What this blog already did for my project

By creating this blog and showing the world what i’m doing. I was forced to think about what I want with my project, and explain to others whats going on in my head.

1.Looking back at my process.
For the update post I had to look back at my offline logbook and translate it to English. [if you wonder why my blog is in English, because I’m doing it for and with the internet] I realized that my first goal wasn’t a system (as I now like to call my project) but a co created project with the internet, where I would be the (art)director and the internet the content creators. Somewhere along the way, I decided that I wanted to create an algorithm that would directed the data input from the crowd and turn it into an image (and a title). And that’s also a cool idea but it’s not the idea where I started with.

2.Seeing what I already have done.
These last couple of weeks felt a bit slow for the process. I felt a bit down and had the feeling my project was going nowhere. Or at least not the place where I and other people expected it to go. But writing down update and seeing what steps I only made this week, reading books and actually putting something online for the internet to see (my co creators) gave me a good vibe and I’m feeling back on the happy track for my project 🙂

3.Making choices.
Putting something out there for everybody to see, means making decisions on how they’re going to see you and your work. What design is my website/blog going to be (yes, there is also a website in the making/under construction), is it going to be in Dutch or English, what do I want the visitors to do and so on. So for the design I chose a mix of all my (personal) design choices I made in the last four years. In the first year of the academy I mostly used magenta (pink) and the font Impact to present my own work. In the second year it stayed mostly that, but I mixed around with all the CMYK colors. At the end of the second year I switched to the Courier font in mostly black and white, and I kept on doing that till somewhere around the end of the third year where I switched to Futura Condensed Medium and started loving the yellow. And for some reason I started putting boxes around titles or a fat line underneath it. So putting all those things together, tada….

So making this blog was a good choice (so far)! Now I hope that I will keep loving it, and will keep writing 😉

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Let’s do this

Let’s do this

So for research for my graduation project I was reading this book “show your work!” by Austin Kleon, (and like the title says) I thought, yeah! let’s show my work. And so this blog was born.

So who m I? I’m a student on the Willem de Kooning Academie (WDKA) in Rotterdam, I do the study advertising with a minor in data design. And these five months (deadline 17th of june) I will show and tell what I’m doing on this blog 🙂

But five months? You may ask. From now till the 17th of June is three months. That’s correct, I already started back in february. So in the next post I wil give you a quick update of what I have already done.

So with what do I want to graduate with? I want to make a crowdsourced graduation project, meaning; with the help of you guys on the internet I want to make a system that can make a graduation project. I want to collect as much data as possible and mix it in my system to create a graduation project. In order to do that I need to figure out what a gradation is, and what you need to graduate. And of course to figure out a way to build a system out all of that.
Ok that’s is it for now 😉

Byeeeeee!

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